Upwork Onboarding
Leading the talent onboarding initiative
Upwork, a global work marketplace connecting 18 million freelancers with clients, encountered challenges during the 2020 Covid peaks. We see a 60% drop-off during onboarding, resulting in freelancer scarcity on the platform.
I spearheaded a 5-day, remote, cross-functional sprint to define a vision through discovery, ideation, and user testing. The overhaul of the freelancer profile creation experience resulted in a 14% surge in submission rates, a 31% boost in approval rates, and welcomed over 80k new freelancers weekly.
Company | Team
Upwork | Talent Growth
Duration
1 quarter, 2020 - 2021
My Role | Collaborators
Lead designer | PM, UX researcher, Content strategist, Data scientist, Eng team, Customer success, Product marketing, Brand
Key Skills
Sprint facilitation, Vision strategy, Stakeholder management, User testing, Interaction design, Visual design, Design systems
Business Impact
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